The Hospitality Sales & Marketing Association International has unveiled a new logo designed to encapsulate its renewed commitment to growing business for hotels and their partners.

The logo’s modern design and colour palette offer a fresh look and feel that symbolise its three core pillars: fuelling sales, inspiring marketing and optimising revenue.

The logo was developed by the award-winning branding agency Panzano & Partners, and will serve as the basis for re-branded materials and resources representing HSMAI’s Americas Region, Chapters, Foundation, University, and Adrian Awards.

Feedback from members, customers, and industry leaders will help shape HSMAI’s new direction. 

“Our new logo and mission reflect our long-time roots of inspiring growth and innovation in the hospitality and travel industry, as well as our commitment to the future development of the industry,” said Robert Gilbert, president of HSMAI.

“Our continuous commitment to innovation and global collaboration will provide industry professionals with the resources to inspire intelligent, sustainable hotel revenue growth through education, high-level industry information and innovative leadership.”

HSMAI will also continue to develop innovative powerful programming such as its Affordable Meetings tradeshows, Adrian Awards, C-level roundtable discussions, revenue management conferences and publications, industry-wide relationship building opportunities, and professional development education and certification through the HSMAI University.

These programs, in addition to innovative chapter events and resources, ensure professionals are consistently collaborating to move the travel and hospitality industry forward.