Hsmai News
HSMAI Middle East and Africa wraps up 8th Commercial Strategy Conference in Dubai
The Hospitality Sales and Marketing Association International (HSMAI) Middle East and Africa (MEA) has successfully wrapped up its 8th annual Commercial Strategy Conference in Dubai. 400+ delegates, 83 speakers, 55 different discussions across 9 formats, 39 ROCKSTAR award submissions and a 15 percent increase in attendance compared to last year
The Commercial Strategy Shift: AI’s Influence on Revenue, Loyalty & Demand
As the hospitality industry accelerates into an era defined by intelligent innovation, few forces loom larger than artificial intelligence (AI). Once a distant concept, AI has rapidly become an everyday catalyst reshaping how hotels engage guests, optimise operations, and drive commercial success. With adoption moving from experimentation to strategic integration, the industry enters a pivotal moment, one that will take centre stage at next week’s HSMAI Middle East & Africa Commercial Strategy Conference (CSC MEA).
Middle East hospitality leaders to gather in Dubai for 8th Commercial Strategy Conference
The 8th Annual Commercial Strategy Conference MEA (CSC), organized by Hospitality Sales and Marketing Association International (HSMAI) Middle East and Africa (MEA), will take place on 25 and 26 November 2025 at the Conrad Dubai Hotel.
HSMAI MEA announces the second edition of the Marketing MASTERMIND Mentorship Programme
Following last year’s inaugural success, HSMAI MEA is embarking on another round of the mentorship programme to empower future hospitality leaders
