Hospitality Management Holdings (HMH) has signed deals to operate four new hotels in Sudan.

Under the terms of the deal, the properties will be operated under three different brands; namely Coral Niyala – Khartoum, Corp Burj Al Noor – Khartoum, EWA Port Sudan and EWA Nile Tower – Khartoum.

In addition, the group entered Yemen with the soft launch of Coral Hotel – Aden.

Once open, the new properties in Sudan will add 532 keys to the group’s existing 400 keys in the country.

Michel Noblet, president of HMH, said, “Sudan enjoys a strategic location in North East Africa.

“There is a strong demand in the country for quality accommodation and our brands are well positioned to cater to this growing demand. Coral Hotels & Resorts have had a long standing presence in Sudan with Coral Hotel Khartoum and Coral Port Sudan which will be further strengthened with Coral Niyala – Khartoum. We are now glad to introduce Corp and EWA brands with Corp Burj Al Noor – Khartoum, EWA Port Sudan and EWA Nile Tower – Khartoum.

“We look forward to successful collaboration with all our owners and associates.”

The geographical position of Sudan – the largest country in Africa by area – established its long historic role as a colossal gateway between the Red Sea, the Sahara and the heart of the continent.

Today as the country stands divided between north and south, oil continues to be a pillar of the economy.