American hotel brand Howard Johnson has debuted on the shores of South Korea’s leading island destination with the opening of Howard Johnson Jeju Seogwipo Harbor.

The 241-room oceanfront hotel, the first Howard Johnson in Asia outside of China, is operated under a franchise agreement with local South Korean developer, Windum AMC whose construction capabilities have a growing track record of success across hotel, residential and civil infrastructure projects.

Much loved by honeymooners and holiday makers, Jeju Island is known for its beautiful beaches, waterfalls and its volcanic landscape of craters and lava tubes.

Hallasan Mountain, a dormant volcano, features hiking trails and a crater lake at the summit, with Gwaneumsa Temple nearby.

The Howard Johnson brand originated in 1925 and is beloved by generations for memories of road trips, ice cream, and its iconic orange roofline.

While the brand’s look and feel has evolved over time, what hasn’t changed is a commitment to helping travellers create smiles and memories that last a lifetime.

Barry Robinson, president, Wyndham Hotel Group south-east Asia and Pacific Rim, said: “Howard Johnson hotels are grounded in quality service and an unwavering commitment to making guests feel at home.

“It’s the same warm, friendly experience we’ve offered for decades – because we know that honest hospitality never goes out of style.

“With its prime position by the ocean, Howard Johnson Jeju Seogwipo will provide a unique and memorable hotel stay experience for visitors to Jeju Island.”

The oceanfront Howard Johnson Jeju Seogwipo is located in the Taepyeong-ro district, within walking distance to cultural highlights and hiking trails like the Lee Jung-Seop Cultural Street, Seogwipo Maeil Olle Market and Cheon Ji Yeon Waterfall.

All 241 guestrooms feature a balcony with either ocean or mountain views as well as cosy bedding topped with DuPont cotton duvets.

The brand’s signature pops of orange and turquoise can be seen throughout the hotel while retaining its local flavour with artworks from Korean photographer, Eva Ahn.