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Hoseasons moves UK breaks upscale with new Bouja brand

Hoseasons moves UK breaks upscale with new Bouja brand

A new range of luxury breaks designed to appeal to holiday park customers looking for that little bit extra has been unveiled as the latest specialist innovation from domestic holiday brand Hoseasons.

Due to launch at the start of next year, Bouja will offer families, friends and couples the very best in affordable luxury getaways at six stunning countryside and coastal locations across Devon, Wales and Hampshire.

With hot tubs at each location and every holiday home featuring a deck, patio or private garden, as well as a flat-screen TV with iPod docking station, Hoseasons managing director, Simon Altham, said Bouja breaks will set a new quality standard when it comes to great value UK holidays.

“We are incredibly proud of Bouja – not just because it’s the latest addition to our ever-growing specialist breaks portfolio, but also because it underlines our commitment to developing innovative new holiday products that give our customers that little bit extra.

“Bouja is perfect for holidaymakers who love the relaxed affordability of a holiday park, but still want to experience the finer things in life,” Altham explained.

Top quality towels, linens and mattresses come as standard on a Bouja break, as do contemporary interiors, chunky outdoor beanbags and games consoles.

Barbeques are also included where available, and all Bouja customers will receive a complimentary welcome pack and personal greeting.

Bike hire, nature trails, and great quality bistros and restaurants will all be offered nearby, while quirkier style ‘amazing spaces’ will be provided by the designer Bouja Boutique – an extension to the range featuring accommodation such as beach-hut-style coastal lodges.

“Bouja really is a breath of fresh air,” added Altham.

“Whether it’s a relaxing family holiday, a relaxing romantic escape or a beachside break with friends, Bouja has something for everyone.”

The unveiling of Bouja comes just one day after Hoseasons revealed its new logo and brand messaging at The ABTA Convention in Slovenia.