Hilton Worldwide announced today that it has signed definitive agreements with CFLB Partnership LLC to open and operate a 290-room Conrad Hotels & Resorts branded residence and resort in Fort Lauderdale, Florida. Currently undergoing a more than $34 million renovation and property enhancements, the 24-story oceanfront Conrad Fort Lauderdale has an anticipated opening in 2015.
“We are extremely pleased to be introducing the Conrad brand’s uniquely intuitive service and personalized experiences to Fort Lauderdale. This exciting project reflects the brand’s intent to have a world-class presence in gateway cities and the most sought-after resort destinations,” said John T. A. Vanderslice, global head, luxury and lifestyle brands, Hilton Worldwide. “Conrad Fort Lauderdale will represent a destination for a new generation of global luxury travelers for whom life, business and pleasure seamlessly intersect.”
Located on a prime two-acre block between Sunrise and Las Olas Boulevards at 551 N. Fort Lauderdale Beach Blvd, the property is being elevated to the next level of luxury and will include a state-of-the-art fitness center, Conrad spa, an exclusive oceanfront dining experience, beach concierge, elevated pool deck oasis with a swimming pool, poolside restaurant and bar, and gourmet market.
Originally designed by renowned architect Michael Graves, the property is being updated with spectacular new architectural and design features by the acclaimed architectural firm Garcia Stromberg in collaboration with interior design firm Edge of Architecture. Upgrades include a magnificent porte cochere entrance with 24-hour valet service, an enhanced lobby experienced and a striking new glass-encased meeting and banquet area connecting the resort property’s two towers three stories above ground level.
Conrad Fort Lauderdale will also offers the popular mobile Conrad Concierge app, which gives global luxury travelers the ability to customize details of their hotel stay before, during and after each visit via a smartphone or tablet. Whether it’s pre-selecting bath amenities or checking-in while in-transit from the airport, guests can arrange access a variety of features at any of the 23 Conrad hotels worldwide by using the app.
Residence owners will have exclusive access to a personal concierge service and units will come fully furnished with top of the line kitchen equipment, marble entry foyer and balconies with ocean views.
Prices for the 290 studio, one-, two-, three- or four-bedroom residences at Conrad Fort Lauderdale range from $450,000 to multi-million dollar penthouses.
“The Conrad brand is synonymous with modern global luxury and brings an exciting new level of exclusive, resort-style living to Fort Lauderdale Beach,” said Peggy Olin Fucci, president and CEO of One World Properties, which is handling the sales and marketing for the property. “Sophisticated buyers from around the world are learning to love the ease of traveling through the city’s international airport and the shopping, entertainment and Allure of living in the yachting capital of the world.”