Latest booking figures for Haven show that the UK operator has experienced record advance sales for 2011 and seen a 7% increase year on year.

These latest numbers follow an extremely successful year for the brand which has seen trade sales demand for its top of the range Platinum-grade accommodation increase by a whopping 35% as well as a 60% rise in seven-night bookings across its Parks during peak periods.

The good news came as Haven announced an investment of more than £40 million on new attractions and improvements to its 35 UK Holiday Parks for 2011 which will include more Lazy Rivers and Multi-Lane slide developments across its SplashZone water areas plus £12 million spent on brand new holiday homes.  This spend will bring the amount that has been invested across the award winning Holiday Parks to almost £500 million in the past decade.

Allan Lambert, Head of Retail Sales for Bourne Leisure comments: ”2010 has demonstrated that the UK continues to be a popular holiday choice for many and our forward booking figures indicate this trend is here to stay.

Reinvesting profits back into our Parks and continuously improving our accommodation and facilities has allowed us to maintain customer confidence when holidaying with Haven.”