GIBTM bullish on Abu Dhabi strategi MICE investment
UAE capital generates AED2.4 billion from meetings and incentives sector - key to economic diversification; GIBTM returns to Abu Dhabi with expanded line-up including Business Travel Day programme and dedicated Asia focus The Gulf Incentives, Business, Travel and Meetings (GIBTM) exhibition will return to Abu Dhabi National Exhibition Centre (ADNEC) from 24-26 March 2014, with an expanded remit and enhanced calendar of business networking opportunities as Middle East meeting industry buyers with healthy budgets converge on the UAE capital to look for new destinations and experiences.
According to TCA Abu Dhabi, host of the recent International Association of Professional Congress Organisers (IAPCO) council meeting, which gave the emirate an opportunity to showcase its location and product to industry leading decision-makers, the MICE sector is an increasingly important economic contributor, currently generating Abu Dhabi AED 2.4 billion per annum, and set to grow by 7% annually to reach AED5.1 billion by 2020. The region as a whole is also in line to reap the economic benefits of a share of an estimated €4.15 billion (AED20.6 billion) worth of global business, with IAPCO’s extended member base responsible for organising more than 6,500 meetings each year, and accommodating some 2.5 million delegates.
The strength of the Middle East meetings and incentives market is also confirmed by the findings of the 2013 IBTM Meetings Industry Research Report, which noted that 59% of Middle East buyers are forecasting increased budgets for the next 12 months with a corresponding 68.5% planning an increase in events in 2014.
“Last year, GIBTM saw 251 Hosted Buyers attend with 67% placing orders in excess of US$650,000. For 2014, we will welcome over 300 targeted buyers as demand continues to grow for quality interaction with leading industry suppliers, and the new GIBTM event programme will build on previous show floor successes to allow us to continue to push both inbound and outbound business in the region,” said Lois Hall, Exhibition Manager, GIBTM.
In 2013, 7,207 pre-scheduled appointments brought hosted buyers and exhibitors together, with 2,364 total visits and 302 exhibiting companies representing 35 countries. Industry professionals from the UAE, UK, India, Saudi Arabia and the US led visitor interest last year, and Hall reports an early surge in interest from buyers in the UK, Azerbaijan, France, Poland, Ukraine, China and Australia. “We are looking at a figure of 8,500 pre-scheduled appointments for 2014, which will be a significant increase on 2013, as we roll out a number of exciting new initiatives including our Business Travel Day which offers a full day of networking opportunities for this specific sector, the first-ever GIBTM hosted Market Focus on Asia event along with a dedicated Asia Pavilion, and the sourceme Pavilion, in partnership with Nicholas Publishing InternationaI (NPI), which will showcase the leading event service suppliers from the Gulf region’s only annual events directory,” said Hall. Post show research also confirmed that 99% of Hosted Buyers surveyed were satisfied that the show delivered the right target audience and 96% of exhibitors say that the show is a ‘must attend event’. The new Market Focus on Asia hour and Asia Pavilion have been introduced to capitalise on the growth on buyer interest in the region, supported by research conducted by Global Research, which shows that 300 surveyed Asian buyers spend a mean average of US$307,917 annually on events within the UAE.
Buyers from major global brands in 2013 included the Bank of Beirut, Carlson Wagonlit, Christie’s, Deloitte, McKinsey & Company, Petrofac Services, Rio Tinto and the United Arab Emirates University. Business travel will be in focus throughout the show with visitors invited to participate in the Business Travel Networking session, dedicated Business Travel Educational sessions and GIBTM Knowledge Hub Programme. Additional value will be offered to Hosted Buyers through the launch of a series of post-event familiarisation tours to key regional cities giving destinations the opportunity to showcase their business and meeting facilities, hospitality portfolio and leisure attractions to global decision-makers.