Marriott International has announced David Flueck has been appointed to the position of senior vice president, loyalty.

In addition to overseeing Marriott’s award winning loyalty programs, Marriott Rewards, which includes The Ritz-Carlton Rewards, and Starwood Preferred Guest, Flueck will provide global leadership and strategic direction for the future combined loyalty program.

Flueck joined Marriott with the company’s acquisition of Starwood & and Resorts in September 2016 and served as senior vice president, revenue management and Starwood Preferred Guest.

In his new role, Flueck will report to Marriott global marketing officer, Karin Timpone.

“Marriott places a high priority on cultivating strong relationships with loyalty members across the best hotel portfolio in the industry,” said Timpone.

“David’s vision, passion, business acumen and track record in loyalty will keep the focus on our guests while propelling our continued success.”

Flueck, who joined Starwood 13 years ago, will lead the teams that created two of the industry’s most awarded loyalty programs, including delivery of unprecedented member benefits on the first day of the acquisition.

Members were immediately able to link their accounts to enjoy the benefits, recognition and experiences each program has to offer, including having their status matched.

“This is an incredible opportunity to build on the legacy of innovation of Marriott Rewards and SPG,” said Flueck.

“Marriott Rewards and SPG will continue to drive deeper engagement and emotional connections with our members who share our passion for travel.”