The new chairman of the Brazilian Tourist Board (Embratur), Flávio Dino, has been installed in his post in a ceremony held at the auditorium of the ministry of tourism, in Brasilia.

The new chairman drew attention to the diversity offered by the country in its various regions, the hospitality of the Brazilian people and the goals to be achieved by 2020.

“Today I accept the task of getting more and more people to look at us”, he stated.

In his speech, the new chairman also spoke about continuing the work carried out by Embratur.

He noted that today Brazil has come to enjoy in recent years a leading position in receiving tourists in South America.

“That shows that the work is continuing along the right road,” added Mr Dino.

According to him, the goal of attracting 10.5 million tourists and subsequently trebling the country’s foreign exchange revenue to Brazil in 2020 is highly achievable.

The chairman also spoke about the importance for the country of the 2014 World Cup and the 2016 Olympics.

“We are in a golden decade, because these sporting events will leave unforgettable legacies, both tangible and intangible, such as for example, the consolidation of Brazil’s image abroad”, stated Dino.

“Many challenges lie ahead and we need to strengthen the objective of placing the country in a prominent position on the international scene.”

The ex-Federal Deputy for Maranhão, now heading up Embratur, also stressed the importance of private enterprise for the tourism sector.

“I greatly appreciate the effort of large, medium-sized and small enterprises which ensure the network of services and activities carried out in dealing with the tourism sector”.

Flávio Dino stated that he intends to bring to Embratur all his legal and political experience, something he is proud of. “There is no exercise of democracy without politics.”