British Airways is set to deliver significant changes to the onboard product and service in its first cabin as part of its £6.5 billion investment for customers.
The new look and feel, set to take to the skies from March 31st, will include new bedding, amenities and menus.
The airline’s customers will be offered super-soft, sophisticated new male and female loungewear designed exclusively by luxury British fashion brand, Temperley London.
The airline’s chefs have also designed new delicious a la carte menus that focus on fresh seasonal ingredients of British provenance.
The new menus will be served on elegant bone china crockery, designed exclusively for the airline by high-end British tableware designer, William Edwards.
The new tableware will be accompanied by contemporary cutlery from Studio William.
The airline will also be introducing a new signature afternoon tea service, showcasing the great British tradition of high tea.
The menu will include a selection of sandwiches, delicate pastries and scones, as well as a wide range of tea infusions.
As part of the changes, British Airways is also investing in new Dartington glassware.
Travellers will now be able to enjoy the airline’s fine wines and champagnes from sophisticated stemware, while soft drinks and spirits will be served from elegant cut-glass tumblers.
Carolina Martinoli, British Airways director of brand and customer experience, said: “As part of our £6.5 billion investment for customers, we’re changing parts of the travel experience in our first cabin.
“Our teams of designers, chefs and customer service experts have carefully thought through the details we know matter most to our customers.
“In this, our centenary year, we’ve sought out some of the best British designers and manufacturers to work with to ensure travelling in first with British Airways is an unforgettable experience.”