Travelport has announced a new full content agreement with Finnair, Finland’s largest airline and a member of the oneworld alliance.

As part of the agreement, Finnair has also chosen to deploy Travelport’s Rich Content & Branding merchandising solution, making it the 200th airline to go live in the system.

Finnair’s route network connects Asia, North America and the northern regions of Europe and beyond, through its hub at Helsinki Airport, carrying more than ten million passengers annually and connecting 17 cities in Asia with more than 60 destinations in Europe.

Under the full content agreement, Travelport-connected agencies in over 180 countries, servicing hundreds of millions of consumers around the world will have real-time access to its fares and inventory-through the Travel Commerce Platform enabling them to search, sell and book Finnair’s content.

Travelport has also announced Finnair as the 200th airline to have adopted its industry-leading merchandising solution, Travelport Rich Content & Branding, which helps airlines display their branded fares and ancillary content in a graphically rich, visual way, allowing leisure and corporate agents to better understand the airlines’ brand proposition and sell more effectively.

The list of airlines now available to book on the Travelport platform includes Delta, Virgin Australia, United Airlines and South African Airways.

Travellers are also able to benefit from this enhanced content directly when booking through online travel agencies who have implemented Travelport’s Universal API.

Rogier Van Enk, head of commercial strategy, distribution and data science at Finnair, said: “Travelport’s innovative merchandising capabilities will provide the platform for our business to better explain our value proposition to travel agents and grow sales.

“We are looking forward to this new chapter in our long-standing collaboration with Travelport.’’