Royal Caribbean International has announced the appointment of Guy Farrow as key account manager for the UK & Ireland.

Farrow joins Royal Caribbean this week from FMCG equipment pooling business, CHEP, where he worked in account management, looking after logistics companies and food manufacturers.

Most recently, he held a product specialist role at CHEP, helping to accelerate the growth of a new product line in the UK & Ireland.

Farrow will report into Amanda Darrington, sales director for UK & Ireland, and will be responsible for a number of key agents across the country, dividing his time between the office and being out on the road.

His appointment completes the key account management team at Royal Caribbean.

Darrington said: “We’re very excited to welcome Guy to the team as our new key account manager.

“Guy brings with him a unique insight from outside the travel industry in personalised account management that will help identity the strengths of each individual business.

“His management and sales experience will make him a valuable team member in addition to the passion he has shown for the industry.”