Expedia has released the all-new Expedia app for tablets.
Presenting a fresh way for travellers to shop destinations, new search tools enable consumers to shop for both hotels and flights on one screen, simply by entering or selecting a destination.
This is a stark contrast to the user interface seen across the industry, and Expedia made the leap to create an experience specifically for tablets.
PhoCusWright data shows that about 40 per cent of people use tablets when they are browsing for a travel destination.
For Expedia, this data – paired with internal findings – marked the time to provide content geared towards tablet users.
Through internal user testing and ethnographic studies on tablets, Expedia concluded that travellers using tablet devices were frustrated with website designs that forced users to pick a flight or hotel separately.
“The problem is pretty basic: tablet apps to date haven’t actually been designed for browsing on a tablet.
“Travellers expect an easy, convenient way to explore potential travel destinations and browse flight and hotel details and they expect to be able to do it in a way that feels right for them when they’re on their tablet,” said Expedia president Dara Khosrowshahi.
“They deserve this experience without sacrificing the in-depth industry knowledge and personalised insights our powerful Expedia search engines provide.”
The app is available today for free download from the App Store and Google Play.