etouches (www.etouches.com) is pleased to announce a new partnership with Lanyon, a technology firm specializing in venue sourcing software for the hospitality industry. Lanyon solutions are currently used by over 675 corporations and 340 hotel brands with its popular hotel sourcing tool allowing event planners to search and source over 93,000 properties and manage the entire venue selection process from RFP to contracting.

The partnership will be formally celebrated at etouches’ Think Pink 2012 conference being held in New York City where Lanyon will present their hotel sourcing solution to etouches’ clients. “We’re excited to offer etouches’ clients an efficient way to manage their sourcing and contracting processes,” stated Mike Boult, Lanyon’s Chief Commercial Officer. “We’ve integrated the Lanyon sourcing into the etouches’ administrative portal to ensure that it’s easy to use. We expect rapid adoption once we demonstrate how the two platforms have been connected together.”

“We’re delighted to partner with another platform-as-a-service (PaaS) technology company that understands the value of connecting a best practice meeting automation solution to a best practice sourcing solution to create an ecosystem that provides greatest benefit to meeting professionals,” explained Leonora Valvo, visionary founder and CEO of etouches. The etouches-Lanyon integration allows event and marketing professionals new ways to automate labor-intensive tasks such as looking for the right meeting space in hotels and conference centers and to manage the entire process through one interface where all of the data can be stored. “etouches and Lanyon are very like-minded companies that strongly believe in providing customers with exceptional technology products created from years of experience in the event industry,” stated Valvo. “We are thrilled to provide our clients with complimentary access to the Lanyon tool as another way to provide exceptional customer service.”