New Indian Ocean resort brand Atmosphere, promoted by the renowned Maldivian resort developer EoN Resorts, will launch the first of its properties in the Maldives this year.

The Atmosphere brand will offer a unique and local experience immersing travellers in the natural and cultural environment of the Indian Ocean.

Whether in the Maldives, Sri Lanka, India or the Seychelles, Atmosphere will showcase the rich culture of the region and warmth of the people.

Atmospheres’ strapline, Art of Balance, highlights the brand’s emphasis on offering the perfectly balanced trip of a lifetime incorporating tranquillity, fun and value for money.

“We feel there is a gap in the market for a local resort brand in this region offering all that is wonderful from the Indian Ocean. Atmosphere is the answer to this gap and we are excited to announce the launch to the UK market, said Salil Panigrahi, EoN Resorts’ chief operating officer.

“There are a number of new resorts planned under the Atmosphere brand and we are delighted to announce that our first property opens later this year”, he continues.

Atmosphere Kanifushi Maldives will be the first resort to open under the Atmosphere brand.

Located in the spectacular and sparsely populated Lhaviyani Atoll, the five star property is due to open in November 2013.

EoN Resorts has been the driving force behind some of the most successful resorts in the Maldives including Island Hideaway, Constance Halaveli, Jumeirah Dhevanafushi, Jumeirah Vittaveli and Viceroy Maldives.