Enterprise Rent-A-Car has confirmed it will open new locations at the main airports in Bariloche, Buenos Aires and Mendoza, Argentina; Asunción, Paraguay; and Willemstad, Curacao.
The brand’s first city-centre location also opened in Asunción in September and additional locations are planned for the three countries.
“There’s tremendous growth potential for both corporate and leisure car rental in Latin America,” said Peter Smith, vice president of global franchising at Enterprise Holdings.
Smith was a keynote speaker at the 2016 International Car Rental Show where he highlighted the company’s rapid international expansion and integrated global network.
Enterprise Holdings’ growth in key Argentina, Paraguay and Curacao markets reflects its vision to build a comprehensive and international car rental network recognised for high quality and customer service.
For years, the company’s footprint outside of North America was limited to several major markets in Western Europe, until the company’s 2007 acquisition of the National and Alamo brands, which included franchise markets in Latin America and the Caribbean.
In 2012, Enterprise Holdings acquired car rental operations in France and Spain, and made an investment in a leading car rental business in China.
Later that same year, the company also announced it was franchising, for the first time in its history, its flagship Enterprise Rent-A-Car brand.
The company then launched an aggressive globalisation initiative and international franchising campaign.
Today, the Enterprise, National and Alamo brands operate in more than 85 countries, including 29 in Latin America.