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Enterprise 50 Million Tree Pledge

Enterprise 50 Million Tree Pledge

For the seventh consecutive year, the Arbor Day Foundation and the United States Forest Service will use funding from the Enterprise Rent-A-Car Foundation to plant 1 million trees throughout the United States, Canada and the United Kingdom as part of the Enterprise 50 Million Tree Pledge.

The 2012 efforts bring the number of trees planted by the private/public/nonprofit partnership to 7 million. This year also marks the first time the Tree Pledge will result in newly planted trees in state forests.

The 50 Million Tree Pledge began in 2006 with a $50 million commitment by Enterprise to plant 50 million trees over 50 years. An interactive map of the plantings is available on the Enterprise “Driving Futures” sustainability website.

The Arbor Day Foundation, the U.S. Forest Service and Enterprise work together each year to identify planting projects that will address the greatest and most immediate reforestation needs, helping protect water resources and improve forests damaged by wildfires and invasive insects.

“While seven million trees is an exciting next step, this is only the beginning of Enterprise’s multi-year, large-scale commitment to replanting in our nation’s forests,” said John Rosenow, founder and chief executive of the Arbor Day Foundation. “The 2012 tree planting projects were selected with careful attention to level of need and the ability to have an impact. We’re especially pleased to include often-overlooked state forests this year.”


Approximately 6 million trees planted through the program’s first six years are growing in forests across Alabama, California, Colorado, Idaho, Michigan, Minnesota, Montana, Oregon, South Dakota, Canada, Germany, the U.K. and Scotland.

“For Enterprise, the 50 Million Tree Pledge is about conservation and enhancing the environment in the communities where we live and work,” said Lee Broughton, head of sustainability, Enterprise Holdings, which owns and operates the Enterprise Rent-A-Car, Alamo Car Rental and National Car Rental brands. “We’ve made a long-term commitment to support reforestation, and look forward to planting an additional 43 million trees over the next 43 years.”

The 50 Million Tree Pledge planting projects for 2012 include:

  Blackwater River State Forest, Florida: 350,000 were planted in early 2012
  Cuyamaca Rancho State Park, California: 50,000 were planted in early 2012
  Manchester State Forest, South Carolina: 50,000 were planted in early 2012
  Black Hills National Forest, Wyoming and South Dakota: 150,000 trees to be planted in spring 2012
  Dixie National Forest, Utah: 50,000 to be planted in spring 2012
  Lolo National Forest, Montana: 90,000 to be planted in spring 2012
  Sequoia National Forest, California: 110,000 to be planted in spring 2012
  Manitoba, Canada: 50,000 to be planted in fall 2012
  United Kingdom: 100,000 to be planted in spring and fall 2012