Hilton Grand Vacations (“HGV”) today announced the official debut of Elara, a Hilton Grand Vacations Club, coinciding with the launch of resort operations management by the timeshare brand of Hilton Worldwide.  The announcement follows a series of recent transactions at the sleek 52-story, 1201-unit property, prominently located on the prime Center Strip of LasVegas, Nevada.

In November, 2011, LV Tower 52, LLC (“LV Tower”) acquired a controlling interest in Planet Hollywood Towers by Westgate and appointed Hilton Grand Vacations to rebrand the property and provide future vacation ownership sales and marketing services.  Most recently LV Tower appointed HGV to oversee the resort’s condominium association, timeshare interval reservations, and on-site resort maintenance and resort operations.  The more than 17,000 existing Westgate owners of the property will continue to enjoy the full ownership rights and benefits associated with their original purchase from Westgate Resorts as well as their exchange privileges with Interval International.

“At Elara, Hilton Grand Vacations has a remarkable opportunity to contribute the signature strengths of our brand,” said Mark Wang, president of Hilton Grand Vacations.  “Beginning with the arrival of our first guests today, we are committed to delivering a memorable experience for all visitors to the resort.  We also have the privilege of providing Westgate owners with excellent reservation services and home owners association management support.”

The resort opened in late 2009 as the largest single vacation ownership building in the world. The spectacular property offers adjoining access to the Miracle Mile shops and is adjacent to the Planet Hollywood Resort & Casino complex featuring a renowned casino, nine restaurants and the Mandara Spa.  A grand lobby overlooking a magnificent tropical pool, private cabanas, and pool bar highlight the resort’s renowned amenities.  Stylish studios and spectacular one-, two-, three- and four-bedroom suites feature state of the art in-room entertainment systems, and magnificent views of the Las Vegas Strip.

In celebration of the debut of Elara, a grand offer is now available to all rental guests.  Reserve a studio room at Elara and receive a complimentary upgrade to a Junior Suite for stays between March 1, 2012 and May 25, 2012.  For reservations and additional information, please visit www.Hilton.com or call 1-800-HILTONS.

Elara becomes the fourth Hilton Grand Vacations Club in Las Vegas, each offering a uniquely appealing environment and immediate access to the city’s celebrated attractions.  According to Kim Kreiger, HGV Sr. Vice President Club and Resorts, “More than 48,000 Hilton Grand Vacations Club Members have a Home Resort in Las Vegas and we’re thrilled to see them return year after year.  Since the 1994 opening of our flagship resort at the Flamingo, the sustained demand for ownership opportunities prompted us to build two additional properties.  Each Club offers distinctive advantages for owners and guests, and we are confident that Elara is an ideal complement to our resort collection.”

Hilton Grand Vacations, the vacation ownership division of Hilton Worldwide, will provide vacation ownership sales and marketing services at the property. All future deeded real estate interests sold will include membership in Hilton Grand Vacations Club, providing owners with distinctive global travel advantages and membership in the renowned Hilton HHonors guest loyalty program featuring more than 3,750 hotels across ten leading brands worldwide