Leading online agent, ebookers.com, is once again paving the way in mobile travel by enabling its customers to book package deals through its mobile website. The new functionality enables customers to book a variety of travel options including flight and hotel, flight and car hire or hotel and car hire whilst on the move.

In January this year, ebookers.com became the first online travel agent in Europe to launch a fully bookable mobile service across Europe available on all smart phones. Since then, 70% of all hotel bookings made through the site has been for same day check-in[1], highlighting the demand for such a speedy and flexible booking channel for customers on the go. The mobile website now also includes package booking functionality, highlighting ebookers.com’s commitment to providing a full range of booking options.

Customers have been extremely receptive to the convenience, functionality and diversity of travel products offered on the new mobile website, with repeat visit rates exceeding that of the desktop site. The most popular mobile operating system used by customers visiting the site is Apple’s iOS (80%).

The new mobile website is leading the way in driving m-commerce in the travel sector while responding to consumer demands by making travel planning and booking process easier than ever before. As a result, ebookers can now offer its customers the option of booking their next holiday across multiple platforms including desktop, mobile and telephone.

ebookers.com president Tamer Tamar said, “Following the successful launch of our mobile site in January, we are delighted to be able to offer package booking capability to our customers.

“We recognise the increasing importance for our customers to be able to search and book stand-alone and packaged travel products anytime or anywhere. With nearly three quarters of our current mobile users booking hotels for same day check-in, we are delighted to now be able to meet the demands of modern day travelers via our mobile site. We have invested heavily in developing a fast, easy-to-use and reliable mobile website, so our customers can use it to do everything they could do on the desktop site and continue to book easier and travel happier.”

The ebookers mobile website also allows travelers access to their personal ebookers accounts including booking and itinerary information, as well as rich hotel content, such as detailed descriptions, reviews, maps and photo galleries.

The site is accessible from mobile phones at http://m.ebookers.com. The site is available in local language versions of all 12 European markets in which ebookers are present.