Thailand-based hospitality company Dusit International has signed a strategic partnership with Dossen International Group to operate DusitPrincess resorts in China.
Dossen is one of the fastest growing hotel groups in China.
In line with Dusit’s strategy for sustainable and profitable growth, which includes aggressive expansion in China, Dossen aims to sign at least 40 DusitPrincess properties in major leisure destinations throughout China within the next five years.
Twenty-seven of these properties are expected to open before 2022, with the rest to follow in subsequent years.
To date, Dossen operates more than 1,200 hotels under eight brands in over 200 cities worldwide.
China’s tourism industry has seen unprecedented development in recent years following the continuous development of the country’s economy.
With per capita income in China increasing at an average 11 per cent per year since 2010, domestic tourism has also risen significantly, leading to a growing demand for quality leisure and wellness holiday destinations within the country.
“This strategic partnership marks a significant milestone in our mission to increase the scale and reach of our brands and operations in China,” said Suphajee Suthumpun, chief executive, Dusit International.
“Dossen International Group’s local knowledge and expertise, combined with our own experience, regional distribution channels, and distinctive brand of gracious hospitality, will provide a truly compelling proposition for owners.
“We are confident this will expedite the expansion of the DusitPrincess brand within China. We look forward to establishing a long and prosperous
relationship with the Dossen Group.”
Dusit believes its new partnership with Dossen Hotel Group will facilitate the rapid expansion of the DusitPrincess brand within China, allowing Dusit to focus on scaling its luxury and upscale brands as well as city hotels, while Dossen explores development options for DusitPrincess branded resorts and resort residences.
Allan Cheng, founder, Dossen International Group, said: “Like Dusit International, we are passionate about the quality of our products and services and always aim to exceed expectations in our pursuit of excellence.
“We have rich experience localising international brands, and by improving market share and brand awareness of the DusitPrincess brand within China, we are confident we can make it a huge success.”