The vibrant tourism industry of Dubai is set to showcase its ever-enhancing appeal as a year-round business and leisure destination to the world at the 2012 edition of Arabian Travel Market.

One of the biggest travel and tourism shows in the world, taking place from April 30th to May 3rd.

Like the previous 18 years of its participation, the department will be utilising the popular travel and tourism show this year to promote several of its initiatives including the New Hotel Classification Scheme, and Dubai Green Tourism Award.

ATM is being held under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, vice president and prime minister of the UAE and ruler of Dubai, at the Dubai International Convention and Exhibition Centre (DICEC).

Announcing details earlier Saleh Al Geziry, DTCM director of overseas promotions and inward missions, said the Dubai stand measures 1,195 square meters and will have 183 co-participants, an increase of four per cent over the previous edition.

Among the co-participants are six government organisations, including Dubai Police, General Directorate of Residency and Foreigners Affairs (GDRFA-Dubai), Dubai World Trade Centre, Dubai Healthcare City and Ministry of Social Affairs and Community Development.

This year, the Dubai Stand will see 16 new co-participants.

These include: Aero Space Tourism, Dubai Camel Racing Club, Skylink Travels, Rixos Hotel, Peacock International Hotel, Balloon Adventures Emirates, Suha City Hotel, Europcar, Easy Booking Tourism, Royal Pamir Travels, Belhasa Travel, Hues Boutique Hotel, Cosmopolitan Hotel, Tropic International Tourism and Travel, Mount Royal Hotel and Montreal Hotel.

Al Geziry said Dubai stand co-participants will be showcasing their latest tourism products offering while the DTCM will be utilising the opportunity to promote and market various initiatives like New Hotel Classification, Definitely Dubai, Dubai Experts and Dubai Green Tourism Award.

More Information

Dubai hosted 9.3 million hotel guests and cruise passengers in 2011, up by ten per cent compared with the previous year’s 8.49 million.

Guest nights rose to 32,848,190 in 2011, an increase of 23 per cent compared with the previous year.

Revenues of hotels and hotel apartments increased by 20 per cent to touch AED16 billion.

Dubai will also welcome the World Travel Awards Middle East Gala Ceremony next week, further illustrating its tourism prowess.