Directline Holidays has recorded huge growth in sales to Lake Garda, Italy in June 2012. Sales since mid-June have increased by 275 per cent compared to the previous three week period.

The destination was the online travel experts’ fifth best-selling destination last week (30 June-6 July), and the third most popular during the previous two weeks.  For the last three weeks overall Lake Garda has been Directline Holidays’ overall third best-selling destination, whereas usually it is not to be found in the top 20 most popular destinations. Travel dates booked range from a few days hence to the end of the year.

Maria Whiteman, CEO at Directline Holidays said: “The breath-taking scenery and beautiful hotels of Lake Garda are appealing to Brits more than ever this summer and we’ve still got great value holidays on sale. Whether it’s for the warm weather, the chic culture or fabulous food, we know our customers can find what they want in Italy, and we’re monitoring bookings as carefully as ever to spot any further trends this summer at to ensure we continue to fulfil demand.”

Directline Holidays offers a range of Lake Garda holidays including three nights three-star half-board at the three-star La Perla, just eight minutes’ walk from the lake shore, from £376 per person departing 22 August from London Gatwick, including 20kg checked baggage and transfers.