DCR Strategies (Debit Credit Rewards) and TruCa$h, a leading incentive, rewards and loyalty company announces the appointment of Michelle Pinard as Vice President, Marketing reporting directly to Diana Fletcher, DCR’s President. Michelle brings with her a wealth of experience in the retail and wholesale travel business in both online and offline marketing.  She will head the marketing initiatives for both travel and non-travel TruCa$h accounts.

“Michelle will continuously evaluate our programs and current marketplace best practices to ensure we provide the most satisfying customer experience to our customers and our customers, customers”, states Ms. Fletcher, “by developing strategic and tactical opportunities to increase business.