Centara Hotels & Resorts has signed a hotel management agreement with Chuan Development Hotel Company to develop its third Cosi property in the south of Thailand, Cosi Krabi Ao Nang Beach.
The signing ceremony was held at Centara’s headquarters in Bangkok earlier.
Centara conceived a different kind of hotel to capture the new generation of freedom loving, tech-savvy travellers.
The result is their new Cosi brand, which opened its first property on Thailand’s popular Samui Island last December.
Following its success, Centara broke ground on its second Cosi in Pattaya earlier this year, and has now signed a third in Krabi, one of the leading destinations in southern Thailand.
Cosi seeks to be completely different from a traditional hotel.
In place of the typical lobby counter are self-serve kiosks that speed check-in and check-out.
In place of typical restaurant and banquet facilities is the hotel’s Hub, a 24/7 social and media café where guests can grab a sip or a bite and connect with friends.
Today’s travellers love their smartphones and smartphones love Cosi.
Guests can use their phones to book, check in, and play videos or watch movies on their room’s 43-inch SmartTV screen, which can mirror their phone screen.
Fast and free Wi-Fi is everywhere.
The Krabi hotel will feature 142 rooms.
Their minimalist-mod design features comfy king or twin beds, power showers, digital safes and fridges.
“Cosi represents our most creative ideas about serving a growing market segment of freedom-loving, connected travellers,” said Thirayuth Chirathivat, Centara chief executive.
“They’re more interested in flexibility, fun and shared experiences than traditional hotel frills.
“We plan to open Cosis in the most popular destinations to serve them.”