Centara Hotels & Resorts has appointed Complete Travel Marketing as its new regional sales representative for Australia and New Zealand, with effect from August 1, 2012. The company is based in North Sydney, Australia.

“We are very pleased indeed to be appointing Complete Travel Marketing to act for us in these two markets, which are of increasing importance to us,” said Chris Bailey, Senior Vice President for Sales and Marketing at Centara Hotels&Resorts.

“The company’s senior management personnel represent a total of more than 40 years’ experience in the travel and hospitality industry, and enjoy international respect,” Mr. Bailey added.

Complete Travel Marketing was founded by Charlie Ridout and Jonathan Milburn. Charlie has more than 20 years’ experience in the global travel industry in a variety of roles, having begun his career in the UK on the frontline at Europe’s largest independent travel retailer. Subsequently, he ran the sales and product departments at the world’s oldest travel company, implementing new FIT and group programs to all parts of the globe. Now based in Australia, Charlie has been responsible for procurement and product development across Asia, North America, Fiji, and the Pacific islands.

Jonathan’s 20 years’ experience in the Australian travel industry across many different roles extends across all facets of the wholesale model from product management to marketing management at both a micro (product) and macro (destination) level. He is also an accomplished presenter after spending many years conducting product training to front-line reservations and sales staff.

Charlie said the company believes the Centara brand has tremendous potential in the Australian and New Zealand markets.

“Our team is delighted to be associated with the prestigious Centara brand and to be promoting the range of Centara properties as the company continues to expand in Thailand and to the world’s choicest tourism destinations,” he said.

Centara Hotels & Resorts is Thailand’s leading operator of hotels, with 38 deluxe and first-class properties covering all the major tourist destinations in the Kingdom. A further 17 resorts in the Maldives; Philippines; Vietnam; Bali, Indonesia; Sri Lanka; and Mauritius Indian Ocean, brings the present total to 55 properties. Brands and properties within Centara ensure that specific categories such as couples, families, individuals, and meetings and incentives groups will all find a hotel or resort that is appropriate to their needs.

Centara operates 25 branches of Spa Cenvaree, one of Thailand’s most luxurious and innovative spa brands, together with its newly-launched value brand, Cense, by Spa Cenvaree, which provides core spa services for busy travelers. The company’s Kids’ Club is available at all the family-friendly resorts to ensure that the youngsters and teens are taken care of. Centara Hotels&Resorts also operates two state-of-the-art convention centers in Bangkok, and two in northeastern Thailand, one being located in Udon Thani and the other in Khon Kaen.