Butlins is bringing the tween dream to life with the £25 million Wave Hotel & Apartments - the company’s most significant investment since Billy Butlin set up camp in 1936.

The new concept hotel, opened by celebrity mum of two and actress Angela Griffin, unleashes the child in everyone with a futuristic games port, DVD & Kindle library, walls that transform into 3D features with a special app, Wii consoles, iMacs, PS3s, iPod docks, inter-connecting rooms and cabin-style beds with built-in TVs and lots more future-proofed gizmos. 

It is also the first time ever that Butlins has created a development with a mix of 29 stunning spacious self-catering apartments and 215 stylish hotel rooms.

Allan Lambert, head of retail sales commented: “British families are busier than ever, so we’re always looking at new and innovative ways to help families spend quality time together and create everlasting memories. 

“We believe the free state-of-the-art features of the new Wave will do exactly that – there are surprises around every corner.

“Our research tells us that families want flexibility and freedom whilst on holiday, so this guided our strategy to offer a mix of self-catered apartments and hotel rooms.

“The hotel has already received pre-booking sales worth more than £2 million highlighting a surge in demand for high-spec, flexible accommodation.”

Prices at Wave Hotel & Apartments start from £295 for an Octopus room.

This is based on two adults and two children sharing on a room-only basis for three nights (Friday – Monday) in July.

Prices include accommodation and access to many facilities including sports coaching, the funfair, Splash Waterworld and all live entertainment.