“Travelers told us that booking on the web still wasn`t as easy as it should be,” commented
Jeff Katz
, Orbitz President and CEO. “Orbitz` new design has simplified the process so that customers can feel confident and in control of the online travel shopping experience.”

Orbitz.com
say that they have introduced an enhanced Matrix Display? to ensure that users find the best deals, expanded flight and itinerary information for even easier comparison shopping, and the Internet`s widest selection of low fares and flight choices to the most popular international destinations.

Extensive consumer testing confirmed that Orbitz` new design was chosen by users as their preferred site for overall ease of use.

Providing additional, essential information to travelers, Orbitz is now the first online agency on the initial search results page to list aircraft equipment types, time between flights, and identity of partner airlines on code-share flights, while adding more prominent advisories regarding connecting information and overnight flights. No other travel site makes it easier to compare flights based on such a wide array of specific criteria such as airline, flight times, plane changes and number of stops-all while requiring only three clicks to book a flight.

In addition, Orbitz has introduced its trademark Matrix Display for flight searches to Mexico, the Caribbean, Canada, Puerto Rico and the U.S. Virgin Islands.

“Industry research shows that ease-of-use is the No. 1 factor determining a user`s favorite travel site,” said Mike Sands, Orbitz Chief Marketing Officer. “Consumer testing has confirmed that Orbitz` new design offers the best tools and functionality, and is the most visually appealing and organized travel site.”

“On Orbitz, travelers don`t have to click endlessly and dig through the fine print to find what they need,” Sands said. “Our new look and feel is all about simplifying the experience so consumers can zip through the search and purchase process effortlessly.”

Related stories on ITN:

(18/07/2003) Orbitz Taps Prominent Technology Executive As CTO

(14/05/2003) Pegasus and Orbitz Renew Hotel Inventory Agreement

(04/03/2003) Orbitz Unveils Dynamic Low Fare Search Technology

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