3 UK, the video mobile company, has partnered with lastminute.com

,
to launch a unique service on
its network. This new service will allow 3 customers to search for
great deals on lastminute.com holidays and lifestyle products and
research travel information from their 3 video mobiles.

The partnership is the first time that consumer content has been
prepared and published on the network independent from 3 - the
content is hosted and sourced by lastminute.com. The deals are
constantly updated, enabling customers to get the latest offers while
on the move.

The lastminute.com service, available through 3, offers quick
solutions and great value on everything from package holidays to
flights, hotels, city breaks, restaurants, going out and gifts. Fancy
a trip abroad but don`t have the time to get to your PC? With 3 and
lastminute.com customers can plan a trip to Barbados or Berlin while
they are heading for home in a taxi, lounging in the park or larking
about on the town with their mates - all via their 3 video mobile.

Graeme Oxby, 3 UK, Marketing Director said, “This is the first
consumer service that we`ve offered to our customers that is prepared
and managed by a partner. This is an important milestone for 3, as
our customers will be accessing a greater range and choice of
services direct from 3 partners. With this agreement lastminute.com`s
comprehensive range of information, services and deals are now
accessible to our customers, this means you can choose your hotel,
restaurant, or holiday all from one of our video mobiles.”

Andrew Windsor, Group Commercial Director, lastminute.com said, “The
partnership with 3 continues lastminute.com`s commitment to ensuring
that we can make our service available to customers on the
communications device which suits them best. Customers make impulse
decisions all the time and now we have the deals and functionality to
allow them to make the most of the lastminute.com service from their
mobile phones.”

Related stories on ITN:

(24/07/2003) Takeover Bid Raises Lastminute.com’s Shares

(10/07/2003) lastminute.com plc Announces Board Change

(18/06/2003) lastminute.com Announces Agreement with Egg

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