FORT WORTH, Texas - American Airlines Cargo announces the expansion of its express product Expeditefssm from Brazil, Colombia and Peru beginning Feb. 3, 2003. The express product launch includes Sao Paulo, Rio de Janerio, Belo Horizonte and Viracopos, Brazil; Bogota, Medellin, and Cali, Colombia; and Lima, Peru. Scheduled Expeditefs service will be offered from other South American origins beginning April 7. Central America, Mexico and the Caribbean will be added during the second and third quarter this year.
With the Latin American expansion of Expeditefs, American is building on the product’s success during its first year. Expeditefs has averaged more than 1.5 million pounds a month since the product launch in Europe, Japan and Canada in October, and it continues to achieve high marks for boarded-as-booked reliability.
“We’re offering Expeditefs from Latin America because the market has been asking for this type of product,” said Mark Najarian, Vice President-Sales and Marketing for AA Cargo. “We’re responding as the first to offer guaranteed flight specific products from this region.”
American’s cargo products are built on the core feature of flight specific (fs) service for exceptional speed and reliability. Shorter connections can save as much as a day in international transit times. American takes a distinctive approach with its flight specific offering, as compared with competitors who are provide time-definite services.
“The critical aspect regarding our product offering is that it was created based upon input from our customers,” said Najarian. “For our customers to sell a time-definite product, they need a flight specific product backed with a commitment for reliability. Our product mix allows for effective management of various shipment time-and-weight requirements. Our goal is to provide our core customers with reliable solutions.”
Flight specific products provide for complete tracking at each progress point, and customers know the precise routing and availability time of each shipment. With the focus on speed and reliability, Expeditefs is expediting time-critical freight shipments with high levels of service quality.
American’s new cargo product design was more than two years in the making. For more information, contact your local American Airlines Cargo Sales Office, or visit AACargo.com.