The world leader in mobile travel portals, City.mobi, has launched a new site to coincide with this year’s ITB. Berlin.mobi is a state-of-the-art mobile portal that tells you everything you need to know about Berlin, using just your handset - all live and updated instantly with the latest news on what’s going on in the great city.
Designed specifically for the needs of mobile users visiting the city, Berlin.mobi is super fast, and provides instant live information on everything from bars, hotels, shops and attractions to events and entertainment, as well as all the latest from ITB 2009. The portal is accessible via all mobile phones with access to the mobile internet.

The strength of the City.mobi brand lies in its simple format which enables a destination to have a mobile presence which otherwise can be user-unfriendly, resulting in high costs for the users, as well as wasting their time and energy.

The City.mobi brand is rapidly establishing itself as the world leader in developing guides that enable travellers to access vital information while on the move. Its main targets are the large cities around the world that want their locals and visitors to be always up to date with what’s new in town. The city.mobi portal provides access to over 600 mobile destination sites operated by World Mobi.

Mobile information services is one of the few areas in travel that is continuing to thrive in the global downturn, although this now is hardly surprising considering that more people in the world have access to a mobile phone than a PC with internet facility.

According to A.T. Kearney from University of Cambridge, more than half of mobile handsets are less than a year old and most of them have full internet capabilities. In emerging markets - where fixed line communications are scarce - analysts predict wireless will be the communication channel of choice. It is estimated that there are over 2 billion mobile phones compared to 700m laptops and PCs.

Johannesburg Tourism recently signed an agreement with city.mobi for joburg.city.mobi. The site is helping to thrust Joburg into the future as it gears up to host this summer’s FIFA Confederations Cup, followed by Miss World 2009 and FIFA 2010.
——-