Starwood Hotels & Resorts Worldwide has announced the opening of its first Aloft in North Carolina, the Aloft Charlotte Uptown at the EpiCentre.

Developed by owner and operator Noble Investment Group, the new hotel, is located in the heart the financial and banking district and is vertically integrated above the new, US$275-million mixed-use EpiCentre complex.Featuring premier shopping, entertainment and fine dining, the EpiCentre serves as a central link of Overstreet Mall and provides a pedestrian bridge connecting the headquarter buildings for Bank of America and Wachovia.

“The urban design aesthetic and lively social atmosphere of Aloft hotels will inject even more energy into the Charlotte scene,” said Brian McGuinness, senior vice president of Aloft hotels worldwide. “Bold and stylish, Aloft Charlotte Uptown at the EpiCentre is the perfect addition to city, offering an electric and eclectic experience to visitors and residents alike.”

Aloft is shaking up the lodging industry with urban-influenced design, accessible technology, style and a social atmosphere. It offers a total sensory experience, with guest rooms featuring loft-like nine-foot ceilings and oversized windows to create a bright, airy environment.

The centrepiece of the guest room is the ultra-comfortable signature bed, and large stylish bathrooms complement the guest experience with roomy walk-in showers and amenities created by bliss® spa. Each guest loft is also a combination high-tech office and entertainment centre, featuring wireless internet access and a one-stop connectivity solution for multiple electronic gadgetry such as PDAs, cell phones, mp3 players and laptops - all linked to a 42” flat panel television for optimal sound and viewing.
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