Amadeus has signed over 130 major hotel brands up to its Best Available Rate programme. Hotels which have signed up to the programme have seen their bookings through Amadeus grow by between 10% and 30%. Travel agents and corporations can be confident that hotel rates in Amadeus are as good as, or better than, hotel rates in other distribution systems or on the hotel’s own website.

“The Amadeus Best Available Rate programme helps us to demonstrate our commitment to travel agents,” says Andrew Rubinacci, Vice President of Distribution Marketing EMEA of InterContinental Hotels and Resorts, “We want travel agents to feel comfortable that they can find the best InterContinental rate for their customers using Amadeus Hotels, without having to shop around.”

“We are extremely pleased that so many hotels are giving a firm commitment to rate parity across the distribution channels,” says Antoine Medawar, Managing Director, Amadeus Hospitality Business Group. “And travel agents are rewarding this commitment by making more hotel bookings through the efficient GDS/travel agency channel.”

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