TripAdvisor breaks into Net broadcasts
TripAdvisor has signed an agreement with Internet Broadcasting, a U.S. platform of TV station websites. The agreement calls for TripAdvisor to be the primary provider of travel content for the travel channels of 65 Internet Broadcasting websites.
Internet Broadcasting manages websites for leading broadcasting companies like NBC, Cox, Hearst-Argyle, McGraw Hill, Post- Newsweek and others, including the #1 network affiliated TV station website in each of the nation’s top 10 markets.
Through this agreement, each of the websites’ travel channels now features award-winning TripAdvisor content, including summaries of TripAdvisor’s popular hotel reviews, travel tools that allow users to research travel options and link to booking partners, weekend getaway guides, top 10 lists of travel destinations, travel deals, featured destination guides and other travel recommendations and advice.
“With its large audience of more than 12 million monthly visitors, Internet Broadcasting is an important distribution channel,” said Eric Rosenzweig, senior vice president of sales and business development for TripAdvisor.
“This agreement offers TripAdvisor an enticing combination of online and offline branding, leveraging online exposure with a substantial TV campaign.”
“The relationship with TripAdvisor is another example of how we continually offer our audience rich, relevant content that adds value to the overall visitor experience,” said Clayton Rose, Internet Broadcasting’s vice president of business development.
“With travel being one of the most popular online categories, TripAdvisor(TM) is a great starting point for our consumers interested in travel because it offers unbiased reviews and opinions from real travelers about virtually every destination imaginable. Its excellent comparison shopping tools that make online booking easy is yet another benefit.”
Among the top Internet Broadcasting-produced sites participating in this program are Boston’s ABC affiliate WCVB (TheBostonChannel.com), San Francisco’s KNTV (NBC11.com), New York’s NBC affiliate WNBC (WNBC.com), and Miami’s ABC affiliate WPLG (Local10.com).