Choice Hotels International
is promoting Alexandra Jaritz-Kendrick to
vice president, development operations.Jaritz-Kendrick previously held the
position of senior director, brand strategy.
In her new role, Jaritz-Kendrick will be responsible for identifying,
developing and implementing key strategic and operational initiatives
designed to drive incremental unit growth and optimize operating
efficiencies. She will oversee all aspects of development operations
including development marketing, market and feasibility analyses, and
identifying and implementing industry best practices in the areas of
business intelligence, technology support, sales tools/training and daily
operating processes. In addition, Jaritz-Kendrick will be working closely
with the vice presidents of development to help develop and implement
development strategies.
        “Moving Alexandra to the franchise growth and performance team
was a strategic move for Choice Hotels,” said David Pepper, senior vice
president, franchise growth and performance. “By adding Alexandra, with her
brand strategy background, to my team, we will be able to further build
brand equity through strategic growth and additional focus on property level
performance.”
        Jaritz-Kendrick joined Choice in 2001 and has held positions in
the areas of strategy, brand management and operational effectiveness. Prior
to joining Choice, Jaritz-Kendrick worked as a Consultant at Ernst & Young’s
Hospitality Services Group in New York. She holds an MBA from Duke
University and a Bachelor of Science from Cornell University’s School of
Hotel Administration.
Jaritz-Kendrick’s promotion is part of Choice Hotels’ efforts to leverage
talent in order to drive increased growth, profitability and loyalty within
its franchise system.
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