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VRX license Mexican hotel content

VRX Worldwide has entered into a one year licensing agreement with Brokers Interactive wherein Brokers Interactive will license VRX’s Hotel and Destination Content for use on its websites, and
Brokers Interactive is an online marketing group featuring many of the popular vacations destinations in South and Latin America. By licensing VRX’s comprehensive archive of Mexican Destination Content, Brokers Interactive’s customers will be able to virtually explore the numerous attractions that make each Mexican vacation destination truly unique. As VRX expands the coverage of its Hotel Archive into South and Latin America, it will complement its Destination Content with extensive coverage of the three, four, and five star hotels in each destination. Ultimately, VRX will provide consumers with all the visual information that they need to book their perfect vacation in South and Latin American.

“Every prospective customer that arrives at one of our websites brings with them a myriad of questions, preconceptions, and concerns. By providing them with best available tools to research and compare their travel options, we are laying the groundwork that leads to confident, successful booking decisions and to loyal customers,” commented Mariano Soler, CEO of Brokers Interactive. “We are confident that VRX’s Hotel and Destination Content will make our businesses an even greater success.”

VRX’s Hotel Program makes it possible for travel intermediaries, such as Brokers Interactive, to provide travel consumers with a consistent, high quality, in-depth view of hotels - views that consumers can rely on as being accurate and up to date at all times. Combined with VRX’s Destination Content, consumers are now able to virtually explore the natural and man-made wonders of each destination as well as thoroughly review and compare their hotel options. VRX’s Travel Content helps consumers book every vacation with greater confidence and certainty.

“Mexico is a leading travel destination for many North American travel consumers,” stated David MacLaren, President and CEO of VRX. “We are very proud of our Hotel and Destination Content and believe there are many new opportunities to explore with companies such as Brokers Interactive. Given Mexico’s popularity we aspire to build an exceptional archive of Mexican hotel content similar to that which we have created for other leading destinations such as Hawaii and San Francisco.”