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Hertz drives online traffic

Hertz is launching a pan European affiliate marketing program to boost bookings over the Internet. Hertz will use TradeDoubler’s European affiliate network to enhance its online marketing presence across five markets. Through the programme, Hertz will advertise on thousands of websites across Europe in order to grow the company’s brand appeal to web savvy customers and increase the number of online rentals.

Hertz plans to integrate the TradeDoubler affiliate programme into the company’s core marketing strategy, from 1st December. The program will be supported by TradeDoubler’s scalable, independent tracking technology, enabling Hertz to ensure the best return on investment through the ability to measure the performance of each lead that is generated by TradeDoubler.

“As an increasing number of users are turning to the Internet for their rental needs, Hertz is constantly looking to expand its business online and increase brand awareness over the Web,” Lesley Lindberg, Director of Marketing, Hertz Europe.
Will Cooper, Chief Marketing Officer at TradeDoubler, commented: “We will be able to provide Hertz with data regarding which sites and which creatives drive the most traffic and generate the most bookings.  The ability to provide access to this level of data is one reason why companies are allocating increasing portions of their marketing budgets towards online.  We believe we will provide Hertz with one of the most cost efficient online marketing channels which will play an integral part in helping them achieve their targets.”