American Express and Russian Standard Bank are launching the first American Express Cards to be issued in Russia.
The American Express Green, Gold, Platinum and Centurion Cards are ruble and dollar denominated.
They are designed to meet the needs of a wide range of Russian consumers who seek a financial product that is financially empowering, provides personal recognition through world-class customer service and delivers benefits uniquely designed to meet their lifestyle and travel needs.
“I have long admired the American Express brand and the values it represents. American Express has been able to develop emotional ties with its customers by providing superior financial products designed to satisfy the needs of demanding consumers from the affluent segment to the emerging middle class,” said Roustam Tariko, chairman of Russian Standard Bank (RSB).
“We believe Russian consumers now have the choices and opportunities to pursue their personal lifestyle aspirations, and I am proud to be able to help them realize this by issuing American Express Cards.”
“With a dynamic economy that has led to the growth of disposable income and the emergence of the vibrant Russian consumer market, Russia is an outstanding fit for a premium brand like American Express,” said Gary Crittenden, Executive Vice President, Chief Financial Officer and Head of Global Network Services for American Express.
“American Express has been conducting business in Russia for more than 100 years, and we look forward to beginning a new chapter in our history in Russia by meeting the needs of Russian consumers through the launch of these products.”
RSB is responsible for issuing these American Express Cards, extending credit, managing accounts, and marketing and customer service support. American Express will provide its technical, operational and marketing experience in managing a global card business and access to its global network of millions of merchants.
American Express will also continue to manage relationships with merchants in Russia, including signing new merchants to accept the American Express Card.
“The American Express Card will open a door of opportunity for Russian consumers who are no longer only satisfied with access to credit but are in search of financial products that can also meet their evolving lifestyle needs at home and around the world,” said Dmitry Levin, Chief Executive Officer, Russian Standard Bank.
“We are pioneers in consumer lending, and we look forward to meeting the needs of modern Russian consumers by offering those benefits and services that only American Express Cards can provide.”