Jamaica adds colour with ad campaign
Further to the recent launch of its TV and print advertising campaign, the Jamaica Tourist Board (JTB) is also introducing a range of posters and window displays for independent travel agents.The series of posters and window displays compliment the advertising, visualising the diversity of Jamaica, and carry the tagline “Once you go, you know.
Jamaica Tourist Board’s Regional Director UK and Northern Europe Elizabeth Fox commented:
“Apart from injecting some colour and sunshine into the lives of travel professionals as winter rapidly approaches, we also wanted to arm them with the necessary tools to sell Jamaica.
“This new collateral is just one of a number of initiatives that we will be rolling out this quarter to help travel professionals increase their awareness of the constantly evolving Jamaican product, making it the ideal choice for holiday makers wanting a wide range of interests.”