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Turkish carrier signs $1m technology pact

Turkish Airlines has signed a multi-year contract worth more than US$ 1 million with Sabre Airline Solutions for decision-support technology from the Sabre AirMax Revenue Management group of products. 
Turkish Airlines expects to boost total revenues by five percent as a result of the deal. 

Turkish will utilise Revenue Manager for support tools including data collection, forecasting and performance measurement - enabling the airline to improve the way it manages seat availability.

Turkish Airlines will also use the Group Manager module since 25 percent of the airline’s sales come from group travel. Using information provided by Revenue Manager, Group Manager will show where a group booking may displace higher-yield individual travellers. It will allow the carrier to evaluate ad-hoc groups and series groups - those requesting the same flights over a period of time.

“We expect big improvements in demand forecasts,” said Sami Alan, Turkish’s senior vice president of revenue management.  “Revenue Manager 6, coupled with the Group Manager module, will provide substantial marginal revenue contribution over our existing revenue management software.

“In the current airline industry environment of spiraling fuel costs, better management of seat availability and prices is vital to improving revenues and achieving sustained profitability,” said Murray Smyth, Sabre Airline Solutions’ vice-president for the EMEA region.


Turkish also plans to work with Sabre on its planned entry into the thriving low-fare sector in Europe and the Middle East.