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Clarity Enhances Tracking Service

Shepherd Systems have announced that Clarity has been enhanced to track data from travel agencies that are not IATA (International Air Transportation Association) registered.
Starting in October 2005, Shepherd will offer non-IATA agency detailed information in the Clarity application. Until now, Clarity has displayed non-IATA information in a summarized format, with no further detail regarding agency or point of sale information. The upgrade will provide the option to now include this information from non-IATA agencies, as is currently provided for IATA approved locations.

“By retrieving data from travel agencies which operate independent of the IATA certification, airlines will have more market and competitor information to base their business model on,” said Flo Lugli, senior vice president, Airline Solutions, Cendant Travel Distribution Services. “The value of including non-IATA agency detail in the MIDT processing output is necessary to establish a broader view of agency booking activity, and accurately establish which markets garner the highest yielding bookings.”

Shepherd Systems has tracked and displayed non-IATA bookings statistics for several years and already provides this option in its Market Master, Sales Master, and Beacon Business Intelligence solutions.

Shepherd Systems developed Clarity specifically for mid-sized to regional airlines. The solution allows airlines to manage yield, identify incremental revenue opportunities and, most importantly, attain a competitive edge. Clarity is an online system that provides access to specific market intelligence needs in order to compete effectively in today’s marketplace. It utilizes processed booking and market-share data extracted from major global distribution systems and displays it in customizable, intuitive and easy-to-understand reports.