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Holland America Selects RSS Feeds

Holland America Line news releases are now available through RSS feeds (real simple syndication), using XML technology to deliver headlines and summaries to a desktop or Web browser. The first cruise line to use this proven technology, Holland America Line allows individuals to keep abreast of current news, in real-time.“The RSS feed will enable Holland America Line to serve media, consumers and travel agents better with timely information. This technology makes news releases readily accessible and are delivered directly to your desktop,” said Rose Abello, vice president public relations.

RSS feeds distribute and syndicate content and contain article headlines, short summaries and links back to the full-text article. Holland America Line is using RSS as a time saver for busy individuals who want cruise news.

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