Malaysia Airlines has becomes WORLDHOTELS’ eleventh airline partner, as of today.
The announcement follows hot-on-the-heels of WORLDHOTELS entering into a loyalty marketing partnership with Air China.
“We see significant marketing benefits for both our member hotels and for Malaysia Airlines through this strategic alliance with the largest airline in Southeast Asia,” said Roland Jegge, Asia Pacific Vice President for WORLDHOTELS.
“This is yet again part of WORLDHOTELS’ continuing drive to expand brand presence and customer base in the frequent flyer market segment.”
Malaysia Airlines will be promoting the WORLDHOTELS brand name and logo on its website and in its frequent flyer newsletter, World of Riches, to inform members of the advantages of staying at member hotels.
Malaysia Airlines has grown to become Southeast Asia’s largest airline with a fleet of 100 aircraft serving over 100 destinations across six continents, as well as various domestic routes within Malaysia.
WORLDHOTELS also has seven member hotels in Malaysia, its strongest portfolio of presences in Asia after China and Thailand.