Singapore Airlines Holds the Baton for Singapore
Singapore Airlines is an official sponsor of the 117th International Olympic Committee (IOC) Session in Singapore from 2 - 9 July 2005. The airline has carried most of the IOC Executive Board and Council members from many parts of the world to Singapore.
In addition 78 members of its cabin crew are amongst the 260 IOC volunteers who will be in the frontline welcoming and assisting the IOC Session dignitaries, lending their experience and expertise in extending gracious services to passengers from all around the world.
Over 6,000 delegates including officials and supporters from each of the six bidding cities will come together at the Raffles City Convention Centre on 6 July 2005 to witness the announcement of the host city for the 2012 Summer Olympic Games.
Following an approach from the Singapore IOC Organising Committee and in recognition of Singapore Airlines service excellence, the airline also ran a Hospitality and Customer Services training session on 18 June 2005 for all IOC volunteers to equip them with the confidence to host, interact and assist with the delegates.
John Cotton, Singapore Airlines Public Relations Manager UK /I says: “As the leading carrier to Singapore, it was our pleasure to ensure that all the IOC officials received our excellent care and attention on their journey. During this crucial week we are delighted that our cabin staff are helping to make sure that delegates have a successful stay in Singapore.”
Singapore Airlines is also working with TalkSport, the UK’s largest national commercial station, to generate maximum exposure during the all important decision week. It flew, in style, TalkSport’s top breakfast presenters - Alan Brazil and Graham Beecroft - to Singapore on 2 July 2005, from where they are now broadcasting their Breakfast Show live 6am - 10am, from 4 - 8 July 2005. The presenters will also be giving away flights on Singapore Airlines and talking about its service to Singapore, Southeast Asia and Australia and New Zealand.