Today, Noble House
Hotels & Resorts unveiled The Shores Resort & Spa, the newest gem in Daytona
Beach Shores, FL. The Shores Resort & Spa, which has been an icon on the sands of Daytona
Beach Shores for more than two decades as a Hilton Hotel, recently underwent a
complete transformation, totaling $33 million.  This project included new
guestrooms; a new SpaTerre, the signature spa of Noble House;
BALEENdaytonashores, the signature gourmet restaurant of Noble House; new
public spaces and major enhancements to the resort’s meeting space and pool
deck.Noble House Hotels & Resorts’ investment in the resort has culminated with
the June 27 soft opening that repositioned the resort as part of the esteemed
Noble House Collection.
  “The Shores offers unparalleled luxury that truly is unlike anything
Daytona Beach has ever seen before,” said Stacy Martin, general manager of The
Shores Resort & Spa.
  The Shores Resort & Spa provides the ultimate in luxury, service and
personal pampering.  Guests will enjoy indulging in the following amenities:

  BALEENdaytonashores Restaurant & Lounge
  Included in the re-branding of the property was the addition of the
nationally acclaimed Baleen restaurant and lounge, the signature dining brand
of Noble House Hotels & Resorts.  Originally launched at the company’s The
Grove Hotel & Spa in Miami, The Shores will debut the brand’s sixth location,
following others in Naples, FL; San Diego, CA; Santa Fe, NM; and Scottsdale,
AZ.  Baleen features ocean-inspired cuisine with regional and local flavors.
The restaurant offers candlelit dining inside as well as on an outdoor
elevated terrace, overlooking the pools and the sparkling Atlantic Ocean.

  SpaTerre & Fitness Center
  The Shores Resort & Spa now features SpaTerre, the signature spa brand of
Noble House Hotels & Resorts.  The 2,500 square-foot Indonesian-inspired
SpaTerre is designed to incorporate the style and traditions of east and west
cultures while promoting health (body), peace (soul) and relaxation (spirit)
through global, cross-cultural spa experiences.  Decorated in a tropical theme
featuring palm tree murals and grass wall coverings, all set in a laid-back
Colonial style, the spa features six treatment rooms, including a couple’s
massage room, wet room with Vichy Shower, facial room, manicure/pedicure room
and a private steam room.  The treatment rooms feature claw-foot tubs and some
include private showers.  The Shores also features a new fitness center, with
state-of-the-art exercise equipment.

  Guest Rooms
  Each guest room at The Shores Resort & Spa is now furnished with an
investment of more than $151,000 per room, which includes a luxury bed
package; a hi-tech package including a 42-inch plasma flat-screen television,
DVD/CD player, wireless and hi-speed Internet access; amenity decor and new
wall designs.  The new beach style theme features a blend of painted rustic
furniture, bright colors and soft textures.  Upgrades to the oceanfront guest
room balconies were completed earlier this year.

  Meeting Space
  Meeting space renovations includes a variety of improvements, such as new
carpet and furnishings, as well as the addition of a boardroom overlooking the
pool level and the Atlantic Ocean.  The resort offers 12 meeting rooms and
more than 20,000 square feet of indoor and outdoor adaptable function space,
with spectacular water views, for corporate and social events. The space
features the new Ocean Terrace perfect for intimate social gatherings to
larger corporate events.
  Additionally, the new and improved Shores now features a redesigned
outdoor pool area, the addition of lush Florida landscaping as well as an
outdoor tiki bar, all with panoramic views of the Atlantic Ocean.  The Shores’
welcome experience has been extensively enhanced, with renovations to the
Porte Cochere including landscaping and distinctive lighting.  The lobby of
The Shores reflects the new beach style of this resort, with upgrades
including new furnishings and redesign.  An eclectic mix of Colonial and
tropical style furnishings with rich, bold colors recreates the casual
elegance of an East Coast beach house.
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