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$3.5 Million Rebranding at Denver Fairfield

The new Fairfield Inn & Suites
Denver/Cherry Creek
officially unveiled its new look to the public today.  A
comprehensive rebranding investment of over 3 million dollars resulted in a
complete upgrade of all guest rooms including the addition of 36 two-bay
suites, plus significant enhancements to the hotel’s lobby area, main entrance
grounds and building exterior.  Managed by White Lodging Services, the hotel
is located at 1680 South Colorado Boulevard, centrally located in Denver off
I-25.The Fairfield Inn & Suites Denver/Cherry Creek is the first in the Denver
market to rollout the new rebranding effort initiated by Marriott
International.  The innovative new offerings of the brand feature a variety of
enhancements and stylish new decor, most notable to guest rooms and suites,
plus lobby and breakfast areas.
  “Our commitment to providing this significant re-investment of capital
reflects our confidence in the rebound of the greater Denver lodging market as
well as Marriott’s commitment and vision for the Fairfield Inn & Suites
brand,” stated Deno Yiankes, president & COO of development and asset
management.  “We are looking forward to offering business travelers and
families alike 134 of the highest quality guestrooms and suites located in the
affluent Cherry Creek market at an affordable price.”
  Each of the hotel’s 134 newly-designed, spacious guest rooms feature
Marriott’s new, more luxurious bedding, which feature plusher mattresses,
softer sheets, more pillows, and a new, fresh, white look.  Additional in-room
amenities include free high speed Internet access, work desk, ergonomic desk
chair, iron/ironing board, hair dryer, coffee maker, and two phones.  Thirty-
six signature “king suites” offer separate living and sleeping areas, mini-
refrigerator and microwave, pantry area and a state-of-the-art entertainment
system featuring 27” television and stereo/cd system.
  Travel-friendly services and amenities offered include complimentary
deluxe continental breakfast, complimentary USA Today and Rocky Mountain News
papers, indoor heated pool, oversized exercise room, free access to Bally
Total Fitness, same-day dry cleaning and laundry, expanded business center and
free parking in the attached covered garage.  Other hotel amenities include
free high speed Internet, both wired and wireless throughout the hotel public
  Located minutes from downtown at the intersection of I-25 and Colorado
Boulevard, the location of the Fairfield Inn & Suites Denver offers guests
convenient access to exciting attractions including the upscale Cherry Creek
Mall, Denver Zoo, Museum of Nature & Science, The State Capitol, Coors Field,
Invesco Field at Mile High and numerous restaurants.  Nearby businesses
include the University of Denver, University Hospital/Rose Medical Center and
Lasik Vision Institute.