Bangkok Airways Selects Amadeus Revenue Technology
Amadeus has announced the signature of a contract to provide Amadeus Revenue Integrity to Bangkok Airways. The airline is the first in Asia to sign up for revenue integrity technology from Amadeus, which Bangkok Airways estimates will reduce by a third the number of reservations not resulting in a paying customer (no-shows). Amadeus Revenue Integrity achieves this by enforcing limits on how long a reservation can remain without a ticket being issued (and paid for), and searching for duplicate Passenger Name Records (PNRs).
Revenue integrity technology makes predicting the number of no-shows much more accurate, allowing airlines to fill their planes with paying customers instead of empty seats. One recent customer reduced no-shows from 13% to 4% within days of signing up to Amadeus Revenue Integrity. Less no-shows means lower costs at departure, more accurate revenue forecasts, a higher load factor and, ultimately, selling more seats at the right price.
Speaking at Amadeus’ recent Asia-Pacific Airline Forum, Mr. Peter Wiesner, Vice President Marketing at Bangkok Airways, quantified the expected business benefits: “With Amadeus Revenue Integrity we expect to save in the region of $1.75 million a year, from reduced no-shows, reselling seats which wouldn’t have been paid for, and more accurately forecasting our load factor.”
Twenty-six airlines across four continents, carrying from one million to seventy million passengers, use Amadeus Revenue Integrity. The technology is developed by Amadeus’ fully-owned subsidiary, Airline Automation, Inc. Recent customer signatures include, United Air Lines in North America, dba in Europe, and TACA in Latin America.
Arnaud Debuchy, Director, Amadeus Travel Intelligence, who oversees Amadeus Revenue Integrity, says, “Our technology brings all the elements of revenue integrity together into one package and currently processes over 25 million PNRs each month. This success is a result of the technical, airline-reservations and revenue-management expertise built up over Airline Automation’s twenty-one years of operations combined with Amadeus’ global presence.”