Priceline.com announced today the appointments of two executives to senior management positions within its core travel services business. Tim Gordon, priceline.com’s former
Senior Vice President, Travel, was named Senior Vice President,
Hotels. Mark Koehler joined the Company as Senior Vice President,
Airlines. Both executives report to Executive Vice President, Travel
Services Chris Soder and the appointments become effective June 13,
2005.

Mr. Gordon was responsible for leading the successful transition
of priceline.com’s airline tickets service in 2004 from a purely
opaque Name-Your-Own-Price(R) offering to a mix of opaque and
published-price ticket offerings. In addition to airline ticketing, he
also launched and managed priceline.com’s rental cars product. Mr.
Gordon joined priceline.com in 1999 as Vice President, Planning and
Analysis. Prior to priceline.com, he held several positions at Alamo
Rent a Car, including responsibility for e-commerce, distribution
planning and revenue management. Before Alamo, he worked in the
airline industry for seven years at Northwest Airlines and American
Airlines in the financial analysis, revenue planning, corporate sales
and financial accounting functions.

“As one of priceline.com’s longest-tenured senior managers, Tim
Gordon brings a wealth of Company-specific experience and knowledge to
his position,” said Mr. Soder. “In particular, we expect that Tim will
leverage his expertise in successfully transitioning our airline
tickets business as priceline.com continues to evolve its hotel
business into a similar complementary offering of opaque and
published-price rooms.”

Mr. Koehler brings to priceline.com a lengthy track record of
experience in the airline and Internet travel industries. For 13
years, he served at United Airlines in several revenue management,
sales planning and distribution positions. He also has served as the
Vice President of Interactive Marketing at Starwood Hotels and as
Senior Vice President - Walt Disney Parks & Resorts Online.

“In addition to delivering value and savings to our customers,
priceline.com is committed to providing our airline partners with an
Internet distribution channel that meets their distribution and
revenue management needs,” said Mr. Soder. “Mark Koehler has all the
tools to accomplish those goals and we’re excited to have him join our
team.”
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