United Names Dennis Cary Senior Vice President-Marketing
UAL Corporation, parent company
of United Airlines, announced today that it named Dennis Cary senior vice
president of Marketing. In his new role, Cary is responsible for the
development of marketing strategies and the implementation of marketing
programs, including United’s award-winning Mileage Plus(R) program. In
addition, Cary will lead United’s product development, customer research
and united.com efforts.
“Dennis has exceptional problem-solving skills, a strong grasp of the
issues we face and, even more importantly, he has a relentless focus on
the customer and on ensuring that we deliver the right products, at the
right time, at the right price,” said John Tague, United’s executive vice
president- Marketing, Sales and Revenue.
Most recently, Cary served as United’s vice president of Revenue
Management, where he was responsible for pricing, inventory management,
Global Distribution System (GDS) management and revenue forecasting.
Prior to joining United, Cary was president of American Airlines’
AAdvantage(R) Marketing Programs. He joined American in 1991 and held
various positions in that airline’s planning and marketing groups,
including head of Marketing and Sales in Europe, the Middle East and
Cary succeeds Martin White, who is leaving United to pursue other
“During Martin White’s time at United, he made a significant contribution
to our marketing efforts, and we wish him well in the next phase of his
career,” Tague said.