has been voted the World’s Leading Tourism Authority Internet Site by thousands of travel agents, tour operators and travel buyers from around the world.
The VisitBritain website triumphed over the other nominees - Australia, Germany and Thailand - at the 11th annual World Travel Awards
, which recognise and celebrate contributions and achievements in all sectors of the global travel industry. Each year, tens of thousands of travel professionals from over 200 countries cast their votes to choose the best of the best on a worldwide scale.
James Keeler, International Head of CRM & Online Marketing, said: “VisitBritain continually strives to be ahead of its competitors around the globe and to further enhance its reputation as a national tourist organisation at the leading edge of marketing. Winning this award once again proves the power and potential of visitbritain.com in retaining Britain’s profile as a world-class destination to rival any around the globe.
“Millions of international travellers use visitbritain.com each year to plan a business or leisure trip to Britain. Winning this award in the year in which we re-launched our site is a great achievement which wouldn’t have been possible without the hard work and expertise of our in-house teams and our technology partner, Agilisys.”
The award follows a complete overhaul of functionality, design and content on VisitBritain’s global consumer websites. VisitBritain’s online presence now extends into 36 countries with information in 19 different languages including Simplified Chinese, Traditional Chinese, Japanese, Korean, Polish and Russian. New local-language sites are being planned for the Czech Republic, Hungary, Thailand, Malaysia and Greece in 2005.
James Keeler continued “Whether they are a regular visitor or have never been to the UK, prospective visitors can be reassured that on www.visitbritain.com, they can find exactly what they need to plan a trip to and around Britain, prepare a personalised travel itinerary and brochure and e-mail friends with all the details of their stay.”